TORONTO FASHION WEEK SS'20
WHO
Anisha Kumar
Lesley Hampton
The Feral
90's KIDS
BRIEF
Breaking into the fashion industry in Toronto may seem tough. However, with the establishment of fashion platforms such as Toronto Fashion Week, promising and aspiring designers have an opportunity to showcase their artistry on the runway and receive international recognition.
During Toronto Fashion Week 2019, I have worked with multiple selected Canadian designers on increasing their brand recognition and promoting their fashion collection to prospect buyers and consumers.
SERVICES INVOLVED
Event Management
Talent Acquisition
Content Creation
STRATEGY
To successfully introduce emerging as well as already established designers to the market, I casted and booked unique models who brought a flair to the fashion shows. Not only did I secure high-quality talents for the runway, but also helped each brand tell their story and create a memorable experience for the audience.
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For effective brand recognition, social media and buzz marketing strategies were applied. Using Instagram Stories and Facebook Live, I curated engaging content through which fashion mavens and potential customers could enhance their relationships with selected brands.
RESULTS
Media coverage in top-tier fashion magazines : ELLE Canada, Slice, REFINERY29, & FAJO Magazine.
Increased social media presence & brand awareness.
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