TNT - THE NEW TREND
WHO
TNT - The New Trend
BRIEF
TNT - The New Trend, a high-fashion boutique located in the heart of downtown Yorkville, has reached out to seek some help with the launch of their new marketing campaign. The brand was looking to acquire unique models and talents to showcase the upcoming fall/winter collection on their e-commerce platform.
SERVICES INVOLVED
STRATEGY
Influencer Relations
Talent Management
Talent Acquisition Strategy Model
To provide the client with the most suitable talents for their upcoming photoshoots, I first established TNT's organizational vision and identity, and subsequently identified the client's wants and needs. Then, I tried to seek out the best individuals in the Toronto market using various database and search tools. Once the preselection process had been finalized, the client was presented with some options of influencers and talents suitable for the prospect collaboration.
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Continuous talent booking - weekly basis.
The rate of merchandise transaction has significantly increased.
The rate of customer engagement on social media platforms has greatly improved.
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RESULTS
